THE EXISTENTIAL THREAT
THE PROBLEM
The Converse University Esports program faced an immediate and critical existential threat: potential closure and defunding. This crisis required an unprecedented advocacy campaign to persuade the Board of Trustees to grant a one-year extension. While Converse University boasts a legacy dating back to 1889, the esports program—a modern pillar of student engagement and visibility—was suddenly placed on the chopping block.
The program's operational capacity was overwhelmed by the dual demand of the Advocacy campaign (mobilizing stakeholders to petition the Board) and the Storytelling initiative (producing a high-volume docuseries and social content). This required maintaining a unified brand voice (#ValkyrieStand) across dozens of individual contributors, a task difficult to manage manually, risking a fragmented message.
THE SOLUTION
BEFORE
AFTER
AI SOCIAL MEDIA HUB
AI BRAND DEVELOPMENT
Achieving a premium brand identity no longer requires a premium price tag. We collaborated with AI to rebuild this brand from the ground up, creating a sophisticated visual identity—from the logo to the website—that saved thousands in creative costs. We also automated their administrative processes, ensuring every contact form inquiry is instantly routed to the correct team member and receives a personalized, timely response. The result is a professional first impression and a powerful, efficient brand.
AI CONTENT ENGINE
We built a dedicated AI Content Engine tailored specifically for Renewd. We began by analyzing a vast corpus of Renewd's existing communications and brand materials to train the AI to match their unique tone of voice. The goal was to imbue the AI with the core brand identity, capturing its confident, clinical, and warm essence.
SAVE CONVERSE ESPORTS
Facing the critical challenge of program closure, Converse Esports required a complete strategic overhaul and advocacy launch. Our solution was the development of the comprehensive "SAVE CONVERSE ESPORTS" campaign. We established the core narrative and call-to-action, #ValkyrieStand, before executing every necessary component for a successful advocacy push. We developed and executed a comprehensive strategy, encompassing all communications (press release), sponsorship deck design, partner acquisition, and the high-volume content plan (docuseries/social media) required to mobilize the community and secure the program's long-term sustainability with the Board of Trustees.
RESULTS
Our Track Record of Success
Cost Savings:
64k
Hours Saved:
300+
Delivery Speed:
2 wks
Client Satisfaction:
100%
"TESSERAQ transformed a crisis of capacity into a massive community movement. Thanks to their strategic intervention and content execution, we were able to present an undeniable case to the Board for a chance to continue. They helped us preserve not just a program, but a family."
Jorge Sanchez
Converse Esports Director
1
BRANDING
We built the RENEWD brand from the ground up, starting with a blank canvas to create an identity that truly 'Redefined Age, Strength, and Beauty.' The result is a powerful and timeless brand that stands as a true reflection of her vision and expertise.
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2
CONTENT
For RENEWD, we crafted a comprehensive content strategy built on two pillars: uncompromising quality and unwavering consistency. We used AI to develop visuals that told their story, while also unifying communication across their website, social media, and beyond.
3
WEB & SOCIAL
We built RENEWD's website and social media from the ground up, fully integrating both with AI-driven strategies. This created a seamless user experience and a dynamic social presence, optimizing every touchpoint to connect, engage, and redefine their digital footprint.
4
AI BRAND INFLUENCERS
With AI, we developed a personalized brand influencer for RENEWD that perfectly aligned with their brand ethos, enabling them to connect with their target audience on a deeper, more authentic level and drive unparalleled engagement.
5
AI OPERATIONS
We used intelligent automation and data analysis to streamline internal operations, from client intake to inventory. This AI integration boosted efficiency, reduced overhead, and allowed the business to operate smarter and scale more effectively.
TRUSTED BY LEADING BRANDS
